Market research – your pathway to ethical link building

By starting your own market research department, you may open up a world of ethical link building opportunities. Research is usually cited because of a variety of reasons:

·         Even large corporate houses need facts based on research to back up their marketing claims.

·         Sites featuring industry news need research snippets to base news on.

·         Research provides a great framework to devise unique, compelling and interesting content.

Once you build the research content, what do you do to get those links?

·         Partner with reputed research firms: Partnering with reputed research firms adds to the brand value and trustworthiness of your results. It also increases the possibilities of media attention.

·         Be proactive: Send out scoops of the results to PR newsletters and industry specific news sites.

·         Include visuals to strengthen the chances of getting linked.

·         Do not put in excessive copyright laws as this could discourage sharing.

·         Put up the results and summary of your research on leading social media websites such as Linkedin, Twitter, Facebook and Google plus. Social media sites present fantastic opportunities to share your content naturally.

At Pipon Solutions, we’ve already discussed the importance of ethical link building. In the coming months, we will put forth strategies to optimise your SEO, link building, paid search and social media efforts.