Comscore releases monthly report

Comscore Inc, a leader in measuring the digital world, has announced its monthly report on the US search marketplace. Google led the core search market with 65.4% of the search queries that were conducted during April 2011. The above mentioned time period reflected the impact of Yahoo’s Search Direct feature (real-time results for search queries). Yahoo’s share was up by 0.2% from 15.7% in March 2011.

Here is a brief summary of the results:

• ·         Google’s market share surprisingly fell by 0.3%, down from 65.7% in March 2011
• ·         Microsoft’s Bing continued to grow in strength, with an increase of 0.2%, up from 13.9%
• ·         The AOL and Ask networks fell 0.1% respectively

Here is a complete snapshot of the results:

Source: www.comscore.com

Out of the 16.2 billion searches conducted overall in April (down 4% from 16.9 billion in March), Google ranked first with 10.7 billion searches, followed by Yahoo – 2.6 billion and Bing – 2.3 billion. An interesting inference that follows from the results of the report is that Google has lost both market share and its total number of search queries, while Yahoo and Bing have capitalised on this fall by Google.

What do you think about the recent results report? Pipon Solutions invites your views on this blog. If you are looking to improve your website’s position on any of these search websites, please do get in touch with us.