Top myths about SEO

Many myths about SEO keep floating around the internet. SEO experts at Pipon Solutions leave no stone unturned to ensure only genuine knowledge is used to serve the best interests of our clients. As a step in this regard, we’ve tried to highlight the two first steps to creating an SEO strategy.  This will be followed by a further post later on this week detailing the next steps needed to create a successful SEO strategy. 

The first bit of advice for anyone beginning an SEO campaign is to make good use of Google tools such as Analytics and Adsense.  Without using such tools it is difficult to ascertain how well your campaign is doing and where you can improve your SEO strategy.  Through monitoring and following the advice contained in such tools one can find some quick fixes that will aid your SEO strategy. 

Link building is the next most important aspect of an SEO campaign.  Although some webmasters believe that external links are harmful for a website’s rankings, arguing that you ideally should not want visitors to leave your website, data actually shows that there is a positive correlation between the number of external links and higher rankings. The key to this is making sure that you are linking out to high-quality, relevant sites to help Google better understand the content of your page and thus improve rankings.

To learn more about the different SEO strategies one can put in place please visit our website or get in touch with us.  We will be posting our next SEO tips and techniques later on this week so stay glued to this blog and watch this space!