How to optimise your social presence

The growth in social media activity has grown exponentially. The number of unique visitors has increased more than 80 percent since 2007, while total visits to websites in this category grew 136 per cent to 6.2 billion. Specific social media brand searches (Facebook, Linkedin, etc) and people searches appear to be the primary growth drivers of search clicks. The top 20 brand names in retail, finance and travel accounted for 1.6 million clicks directly to Facebook, an increase of 1300 per cent.

So how do you improve the rankings of your social pages?

Provide direct links from your home page: Search algorithms value links from home pages. Most top brands miss this opportunity to link their social media directly from their home pages. It is important to use your brand name in the link to have immediate impact.

While posting, mention brand names: URLs that match search terms rank higher in natural search results. Social media posts work in a similar fashion too. Make sure you use the brand names of your company and/or products when you post on social media.

Get likes: Search engine algorithms value likes, +1’s, follows, etc. This will push up your rankings as well. Getting your customers to ‘like’ you on Facebook can be tricky, and may require clever use of marketing tactics.

Provide sharing tools: Make the content on your website/social media/blogs easy to share. That way, you will attract more eye balls while befriending search engine algorithms.

These are only some of the ways in which you may optimise your prominence in social media. At Pipon Solutions, we provide a range of social media optimisation services. Get in touch with us or leave your comments/suggestions in this blog.