Resources that will help you learn the art of paid search

In the dynamic world of paid search, you either keep up-to-date with the latest happenings in the arena or get left behind. This blog outlines some of the resources and help available to equip yourself with the necessary knowledge required.

PPC blogs: You may look at Google’s official blog on adwords and the Google Analytics blog. Another useful resource is the Inside Search blog. The Agency Blog and the Merchant Blog are two more informative blogs that you might find handy. You may also subscribe to updates on Twitter and Facebook to stay up-to-date.

PPC videos: Google runs a number of official Youtube channels to help you gain an understanding of Adwords and Analytics. The Business Channel covers Google analytics, adwords and other related topics. Two other official channels on Youtube are the Google analytics channel and Think with Google.

Learning Centre: The Learning Centre is a fantastic resource for you to study adwords. The analytics education page helps you to get familiar with Google analytics.

Other online resources: In its press section, Google runs a directory of its official presence on Twitter, Facebook, blog and Youtube. Google also offers online webinars in its classroom and a number of support pages -  AdWords Help including a beginner’s guide, known issues with adwords and help pages for Merchant Centre.

Of course, you can always keep referring to our blog or look at our pages on paid search management. If you need further professional help, get in touch with us. At Pipon Solutions, we always endeavour to provide the best professional help to our clients.