How Google + will aid your marketing strategies

Google + has been often described as combining the best of Facebook, Twitter and added functionalities. For international search marketers, Google + offers a key benefit – it supports 42 different international languages, which range from Arabic to Vietnamese. This feature will prove vital if Google + is to uproot Orkut in India and Brazil and Ren Ren in China. In fact, shortly after launching Google +, the company warned businesses not to create brand pages as they are working on a unique, customised experience for corporations.

‘Circles’ has been identified as one of the main differentiators of Google’s social media offering over the other players in the fray. With Circles, you may target your specialised content and promotions towards your employees, suppliers and clients. Further, Circles allows you to create and send content based on language. So you may send personalised content for your Chinese clients as well as for your Arabian clients.

‘+1’ is very similar to Facebook’s ‘like’. Hence all searches on Google + will throw up results featuring recommendations of friends on circles. ‘Sparks’ is a search function that suggests categories that may be of interest to you. It also allows you to search for any particular phrases you want. Search Engine Watch reports that the Sparks algorithm seems to be different from the usual SERP algorithm and the Google News algorithm. The Sparks feature will be keenly watched by marketers and advertisers alike.

At Pipon Solutions, we’ve traced the growth of Google + from its very inception. Our social media analysts posit that the next few months are crucial as far as the battle for the social media crown is concerned. Who will win it – Google, Facebook or Twitter?