Tracking changes in the consumer decision making process

Marketing has changed tremendously since the earlier days of the last century. At Pipon Solutions, our think-tank has been working furiously at the core conceptual level, trying to understand how the whole consumer decision making process has changed over the years. Each of the services we provide is geared towards providing you the best bespoke solutions within the framework of our conceptual understanding.

Google has recently released an eBook called ‘Winning the Zero Moment of Truth’ (ZMOT in short) that provides tremendous insights into how technology has changed the decision making process and, in effect, changed marketing. The phrase first originated as the ‘First Moment of Truth – FMoT’, which refers to the moment when a potential buyer is exposed to the product on the shelf – the first seven second time frame wherein the product will either be purchased or abandoned. Researchers at Google posit that the ‘Zero Moment’ may happen in a plethora of ways – a potential consumer using a smart phone to check out reviews on Amazon.com or a TV viewer browsing the web for details of a product they just saw on a TV spot.

The eBook is a valuable source of information and conceptual knowledge for those looking to sharpen their understanding of the digital marketing space. Feel free to share your comments on the eBook with us in this blog.