Foursquare Hits 500,000 Merchant Accounts

The location based check-in service Foursquare has reached yet another milestone – over 500,000 merchant accounts. Merchant accounts allow businesses to offer discounts, update information and also gain useful insights on check-in data. They get complete management rights on their pages, hence pages may be customised as per needs. Foursquare does not charge for its merchant accounts.

Foursquare’s service is aimed towards GPS-enabled mobile devices. Users ‘check-in’ at different venues using the website, application or SMS. Check-ins award users points and badges. A recently introduced feature is ‘notifications’ – alerts on comments, sign-ups, tips, swarming, etc.

Founded in 2009 and based in New York with an engineering office at San Francisco, Foursquare raised more than $ 20 million in start-up capital. Foursquare has recently closed a deal on funding for $ 50 million and has reached yet another milestone of more than 10 million users.

At Pipon Solutions, we’ve been following the growth of leading social media firms such as Foursquare. As social media analysts, we believe it is our job to indentify paradigm shifts and trends in the industry. If you need help with your social media campaigns, feel free to get in touch with us. Our experts will be glad to help you.