Link building skills you need

As every established digital marketer knows, link building is one of the most essential components of effective Search Engine Optimization (SEO).  As a leading SEO company, we here at Pipon Solutions have outlined some of the most vital skills that are needed in order to polish up your link building techniques, some which have been outlined below:

Familiarity of internet culture: Link building is made a lot easier if you are consistently up to date with what is happening in the digital world.  For example the daily reading of social media sites such as reddit, and engaging with people on twitter, helps you keep familiar with internet culture and keep your eye on the best places on the net to establish contacts and post/request links.  

Selling skills: Reaching out to people through the internet is not very different from cold calling or business development. Hence, sharpen your selling skills to become more effective at link building.

Analytical skills: A link builder should have the basic understanding of data analysis to conduct competitive link analysis, perform research and break down large sets of complex data into simpler forms.

Creative skills: SEO is gradually moving closer to traditional marketing, where creativity is an essential requirement. Creativity cannot be taught, but every person is creative to a certain extent. Hence, it is important that you bring out those inherent creative skills to help you build links.

Perseverance: This in often an understated and underestimated characteristic that people tend to overlook. Link building is often hard manual labour and it helps if you are the sort of person that never gives up.

Technical skills: Some of the best link builders are those with web development experience.  Although we all cannot have these IT skills, some of the basic technical skills that you can develop are –

• ·         Intermediate knowledge of (X)HTML/CSS
• ·         A very basic understanding of at least one modern programming language
• ·         How to build agile tools in Google Docs
• ·         Ability to upload files via FTP

Pipon Solutions, has, over the years, built effective link building strategies as part of our SEO packages and services. We have taken the time to develop an effective link building strategy designed to make your website more accessible.  Contact us for more information about our link building strategies or check our blog for further updates on effective link building skills.