The Importance of Link Building

Link building remains one of the most essential components of a successful SEO campaign.  However well structured, informative and optimized a website is, it would still remain an arduous task to run an effective SEO campaign for that site if it did contain any quality, relevant links.

There are three main reasons as to why link building is so important for an SEO campaign. 

Link building firstly increases traffic through creating directions to your website that are highly valuable, not only for visitors to find your site, but also for the search engine spiders that are dependent on links to locate relevant websites on the net.  Internet users follow links like cars follow road signs, and the more ‘road signs’ you have directing people to your site destination the more traffic you will receive.  Furthermore, search engines care as much about what other people say about your site as the actual content on the site, therefore good quality links from relevant websites inform the search engine that your site is reliable, relevant and most importantly, popular. 

Secondly, links prove relevancy.  Possessing a large number of quality links means that your site is seen as relevant within the industry that you specify in. Relevancy is constantly a term that search engines use when giving advice on the latest updates to their algorithms. 

Lastly, incoming links indicate that your site offers quality content that would be highly relevant to a search.  It is for this reason, therefore, that Google gives PageRank on the basis of links that are relevant. 

Despite this importance, link building remains one of the most difficult tasks of an SEO campaign.  Over the next few days I will be looking at some key tips for successful link building, such as how to approach a site for a link and getting natural links. 

If you cannot wait, however, then contact Pipon Solutions for more information on implementing successful link building strategies and thereby running an effective SEO campaign.