Tuesday 28 June 2011

Youtube gives bloggers a boost

Youtube is the world’s largest video sharing website, with more than 2 billion views a day and 24 hours of videos uploaded every minute.  It is now offering its loyal users three new features – a logoless player, HD preview images and a new segment – ‘As seen on’.  This post will highlight these new features and assess what it means for the digital marketing world.  

Logoless player: Now you can remove that Youtube logo at the bottom-right of embedded videos. This move will definitely benefit digital marketers and corporate users who may wish to use Youtube videos on presentations and blogs. You just need to add this code (without quotes) at the end of the video – “?modestbranding=1”.

HD Preview: Currently, the preview image displayed shows only a snapshot of the low quality video. No matter how high quality the video was when you uploaded it, the preview image remained the same. From now on, anyone who uploads a video with 480p or higher resolution will have their HD image as a preview.  

“As seen on” pages: Youtube is coming out with “As seen on” pages – pages that show a playlist compiled out of the content that has been posted on a given site over a period of time. This feature will definitely be a boost for dedicated bloggers, whose loyal readers might prefer previewing videos posted on the Youtube website itself.


It will come as no surprise that these three new features will be seen as an advantage by the large numbers of businesses and digital marketers who, like Pipon, have been using YouTube extensively to market products and interact with customers.  For more information on these features and the social media marketing packages that we can offer at Pipon Solutions please feel free to contact us.  




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