UK Online Spending Increases Again

For those of us in the digital marketing world, it is no secret that online is the place to be to sell your products.  This view has, once again, been supported by a latest report on trends in the online industry.

In latest figures released in a report by the Interactive Media in Retail group, online spending increased by 18% in the month of May compared to the same time a year before.  Much of this has been credited to the retail and alcohol industries, both of whom saw significant gains during the month in question.  According to the study, £5.3 billion was spent alone on the retail industry whilst online liquor sales increased by 25% in May compared to the previous year.

It is therefore clear that online sales continue to dominate certain industries and that it is ever more important for businesses, in particular retailers, to take advantage of this trend whilst it is at its peak.  It should be noted, however, that marketing and selling products online is not always as easy as it seems and that a few golden rules should always be followed to ensure that you are getting a return on your online investment.

Firstly, it is important that you have a basic search engine optimisation (SEO) strategy in place in order to increase natural traffic to your website.  With the majority of internet users using search engines such as Google to find their products it is imperative that your online campaign addresses this.

To coincide with your SEO campaign it is also important that a pay per click advertising campaign, however small, is conducted.  PPC will help you get quick leads, particularly since SEO is a long term strategy that can take months to generate a suitable ROI.

And lastly, to build trust with your online customers you have to ensure that as much product information as possible is provided on your website.  Due to the fact that your customers do not get to interact with you as much as they could if they were buying your products in person, it is important to give them as much detail as possible about what your product offers and the benefits it will give. This can be achieved through image and video marketing for your products.

At Pipon Solutions we are experts in conducting online marketing campaigns to ensure that your business does not miss out on the increases in online sales.  For more information about our digital marketing packages or for more information about how to optimise your online campaigns, feel free to contact us or visit or blog.