ShareThis study results provide key pointers

Studying the sharing habits of 300 million users across the internet, ShareThis has come up with a few interesting results. Analysts at Marketing Pilgrim and Techcrunch have tried to delve deeper into the results. This is what the summary looks like:

·         As much as 10% of website visits come from sharing

·         Sharing in particular accounts for 31% of referral traffic

·         On Twitter, shared links are clicked upon on an average 4.9 times each

·         The corresponding figures for Facebook and email are 4.3 and 1.7 respectively

·         Links that are re-shared lose popularity

·         Entertainment and shopping are two of the most popularly shared categories

·         Facebook accounts for 38% of all sharing referral traffic

·         Twitter and email follow with 17% each

·         As far as raw sharing (shared links that are not clicked) is concerned – Facebook carries 56%, email – 15% and Twitter – 8% respectively.

What are the lessons to be gained from these results?

·         Search still rules the roost – only 10% of website visits come from sharing. Do not neglect SEO!

·         Increase your footprint on Social Media, especially Twitter and Facebook.

·         If your company has got to do anything with entertainment and shopping – be happy!

Take a look at Pipon Solutions’ SEO and Social Media services. We are happy to offer a bouquet of services completely tailored to your needs and in line with your overall marketing strategies. At Pipon Solutions, we endeavour to work with you to help you realise your long term goals and reach your maximum potential.