Google launches Instant Pages

Digital marketers last week waited in anticipation of recent innovations to Google at the Inside Search event in Mountain View, California.  What we received was yet another innovative feature to the Google repertoire – Google Instant Pages. 


Executives at Google claim that this new Chrome-only feature will possibly reduce search times by 2 to 5 seconds. This will work by pre-loading the top two search results. Engineers at Google are becoming more confident of Google’s ability to answer queries exactly. With the launch of this feature, the company in fact is actually betting on its ability to predict what you are looking for.

Analysts point out to the fact that in an attempt to speed up search by pre-loading the top results, the other results in the page could take longer to load. Pre-rendering pages will also waste precious bandwidth if the user goes on to click links at the bottom of the page.

So how will this news affect web site owners who want to know how many times their webpage has actually been viewed? This new feature will definitely affect web analytics data. Google is actually advising web developers to look into the page visibility API, a draft specification that provides developers with a way to determine the visibility of a specific web page.

At Pipon Solutions, we have always made it a point to stay on top of the latest happenings in the world of Search. We’ve made it a point to incorporate necessary changes to our SEO strategy in order to accommodate this structural change in search.