PPC tips you need to know

As a marketer looking to promote your products through paid search, you will need to understand the workings on Pay-per-click (PPC) first. At Pipon Solutions, we’ve always focused on getting our paid search strategies right. As a step in this direction, we’ve outlined some key pointers for you to fine tune your PPC strategy.

Don’t bid on broad keywords: Broad keywords are not only too generic, they are also too competitive. In paid search, you will be much better off setting narrow or targeted keywords such as ‘XYZ tubeless tyres’ (including brand names) or ‘clear glass computer desks’ (being very specific).

Test your ad copy: PPC advertising is very similar to traditional advertising wherein you have to compete for eyeballs with other competitors. Hence it is very essential that you use the right ad copy to attract your potential customers. Use at least two variations within each ad group. When you perform such experiments, you will learn which ad copy works better. You will then be able to optimise your future ad campaigns better.

Don’t use advanced settings without adequate data: Analyse data before using advanced settings such as display network, enhanced CPC and so on. Do not use these features unless you understand their workings correctly.

At Pipon Solutions we have experience in building successful PPC campaigns that generate a solid ROI for small to medium sized businesses.  For more information about our PPC strategies please feel free to contact us, or keep visiting this blog for more PPC tips and techniques.