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Google Analytics is the web analytics solution that gives us detailed insights to website traffic and marketing effectiveness. It is a very powerful and effective tool to track the websites traffic, see and analyse in a very easy way.
For the basics of google analytics please refer to the url below:
Google has come up with the new version of google analytics with 3 significant enhancements:
- A redesigned Google Analytics platform to enable major new functionality
- A streamlined interface to make it easier to get to the information you want
- Improved report performance for faster reports
The overview is shown in home page with the current visitors on your site which changes every now and then when visitors come and go. As a website owner this feature of tracking online visitors currently on our site is very useful. Apart from that it shows the top active pages, referrals and pageviews.
The reporting tool has 2 categories :
Standard Reporting – the reports which google analytics gives us by default
Custom Reporting – the reports we can create as per our requirement and save it
Standard Reporting – the reports which google analytics gives us by default
Custom Reporting – the reports we can create as per our requirement and save it
There are a plenty number of useful features in the new version of google analytics when explored. You can browse around for help in the below url:
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