Adwords includes click count

Google has included yet another innovative feature in its Adwords offering – a click count feature that shows the number of clicks the advertiser has garnered. The experiment was officially confirmed by a Google spokesperson.

What is still unclear though, is the method of calculation of these clicks. Is the count shown a sum of clicks for the entire campaign, ad, or over the advertiser’s account history?

The impact of this experiment could be far reaching – higher click counts could end up boosting click-through rates (CTR), since viewers would definitely be inclined to click on ‘established’ ads. In this case, the advantages of long term advertising come back to the fore. Advertisers and agencies will have to rethink their strategies. Further, this measure could end up increasing the importance of click-through rates (CTR) over cost-per acquisition (CPA).

Pam of Search Engine Land rightly said "it's not clear whether advertisers are aware that they’ve agreed to allow public display of what most likely consider proprietary information." Advertisers would definitely not want competitors to know important statistics such as this one.

At Pipon Solutions, we try to keep a track of changes in the search landscape. What do you make of this particular feature? Should Google make it a standard feature?

Resources that will help you learn the art of paid search

In the dynamic world of paid search, you either keep up-to-date with the latest happenings in the arena or get left behind. This blog outlines some of the resources and help available to equip yourself with the necessary knowledge required.

PPC blogs: You may look at Google’s official blog on adwords and the Google Analytics blog. Another useful resource is the Inside Search blog. The Agency Blog and the Merchant Blog are two more informative blogs that you might find handy. You may also subscribe to updates on Twitter and Facebook to stay up-to-date.

PPC videos: Google runs a number of official Youtube channels to help you gain an understanding of Adwords and Analytics. The Business Channel covers Google analytics, adwords and other related topics. Two other official channels on Youtube are the Google analytics channel and Think with Google.

Learning Centre: The Learning Centre is a fantastic resource for you to study adwords. The analytics education page helps you to get familiar with Google analytics.

Other online resources: In its press section, Google runs a directory of its official presence on Twitter, Facebook, blog and Youtube. Google also offers online webinars in its classroom and a number of support pages -  AdWords Help including a beginner’s guide, known issues with adwords and help pages for Merchant Centre.

Of course, you can always keep referring to our blog or look at our pages on paid search management. If you need further professional help, get in touch with us. At Pipon Solutions, we always endeavour to provide the best professional help to our clients.

Tips on landing page optimisation

You generally have less than six seconds to sell your services to potential customers on your landing page. This is especially true for PPC campaigns where the end user clicks on your link looking for something specific. So, how do you ensure you present the best possible design?

• ·        Add assurances: This is especially true if you have ‘call to action’ buttons in your landing page. It is also important to put trust icons next to your call to action buttons so that customers feel assured. These trust icons could be anything ranging from industry awards to Norton Security logos.
• ·        Keep it simple: The old adage ‘the simpler the better’ still stands good today. You will be much better off keeping only a single call to action button on your landing page. All the other information should focus on leading the user to click on that button.
• ·         Pre-populate the first field in your form: If your landing page has a form to be filled up, pre-populating the first field can work wonders. Studies have shown that this does tend to increase the conversion rates.
• ·         Ensure your subject image looks at the call to action: Research has shown that eyeballs usually tend to follow where the subject image looks at. So make sure the person in the image looks directly at the call to action text.
• ·         Include important testimonials: Testimonials present a great way to build trust in the mind of the potential consumer. So, why not use the landing page itself to build trust.  

At Pipon Solutions we’ve endeavoured to help our customers optimise their PPC campaigns to ensure higher ROI. Take a look at our services and get in touch with us if you would like to learn more.

750 Million Facebook Pics Uploaded

Facebook's head of marketing, Randi Zuckerberg, reported via Twitter a surge in Facebook users' activities 750 million pictures were uploaded on Facebook during the New Year weekend from one location, NYE.

This shocking figures and news raises the thought the Facebook's 500m users base must have been exceeded by now. This also can be an interpretation of how lucrative a PPC marketing campaign on the social network site could be. The strong users's activities from just one location illuminates the mass of potential target audience marketers can interact with.