Google's New Algorithm

Last week, a post by Amit Singhal and Matt Cutts on Google's official blog, informed readers of new changes in their algorithm that could affect some website's position/rankings on certain search results. The reason for their algorithm upgrade is to improve Google's ranking system, and this would impact 11.8% of their queries.
The improvement will mostly affect the low quality sites by reducing their rankings. The quality of these sites is based on their "copy content from other websites" which Google defines as sites containing "low-value add for users".

The new update will be launched in the U.S only for the time being, but Google plans to roll it out globally over time. If you're not familiar with search engine marketing, then Pipon would advise getting in touch with an internet marketing professional to advised or potentially assist in optimising your site, as Google explains on the post that they "...can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down."

Do you think this new algorithm may affect your website ranking?