Friday 25 March 2011

Five ways to ensure Quality Inbound Links

One of the fastest, most efficient ways to improve your search engine rankings is to build high-quality inbound links—links from other websites to your website. In fact, successful search engine optimisation (SEO) demands a focus on inbound link building, also called backlinking.
This is vital because Google (in addition to other search engines) evaluate scores of factors as they rank your site against the thousands of other agent sites online. Inbound links are among the most powerful determinants of where your site will show up in the list of results.
Also, building more relevant links to your website will bolster the chances of consumers (if your site is industry-specific) finding you as they naturally surf the web.

In essence, inbound links are other websites linking to yours. The best way to benefit from this is by acquiring links from relevant sites of high quality, which are popular and established with your industry. Once you’ve developed a high level of quality links your site will start to rank higher on search engines, page rank will rise thus subsequently traffic will increase.
Pipon will show you five FREE methods of promoting your site and establish quality inbound links:
Reciprocal Link Exchanges
·         The simplest way to get free inbound links.
·         FREE link to a site in exchange for a link from you.
·         Benefits both sites owners and is easily accomplished.
However, it is important to ensure the links come from relevant sites in terms of topics and your target audience, as links from non-related site are considered and regarded as low quality links.
One-Way Link Requests
·         Consider a higher quality link method than reciprocal link exchanges.
·         Getting FREE links from other websites without linking back.
·         Getting links from sites without asking because of a site’s unique and top quality content.
Directory Submission
·         Thousands of directories on the Internet with various websites categories.
·         FREE links and quick results to a site because directories are already fully indexed by search engines.
·         Some directories require a reciprocal link back to the directory, others do not.
Some directories are specific to a certain niche such as Finance, SMEs, real estate, or Florist while some target a specific geographic location, gender, or age group.
Article Submission
·         Numerous article websites online seeking unique content articles.
·         Personal signature at the bottom of the article with FREE link.
·         Help establish a site owner or blogger as a trusted and knowledgeable source in your industry.
·         Articles can become free content available to other websites who pick up your article and put it on their own related website. 
·         An article can be spread across the Internet leading back to your website as the originating source.
Press Releases
·         Press release websites allow news item with FREE links regarding a website or business.
·         Spreads across the internet somehow similar to the way article submissions do.
·         Benefit and suggested to larger websites and businesses more with a wider audience than personal or small businesses.
Many press release sites charge for posting an news article on their channel. 
Therefore, if you’re thinking of starting a blog or a site with a low/no budget use these pointers to get the ball rolling. It will help boost search engine rankings, brand recognition and ultimately traffic.

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