How to maintain a successful SEO Strategy – Day 1

The demand for high organic search engine ranking (Search Engine Optimisation) in Google and other major search engines, has dramatically increased for website designers. Entrepreneurial companies and SMEs are becoming ever more aware of reaping the benefits by appearing on the first two pages of Google/Bing i.e. increased traffic, reduced pay per click costs, increased return on investment (ROI) and a bigger profile within your trading place. 


However, when business clients initially inquire about SEO for their websites they are discouraged to take action due to the time scale involved in seeing results. Businesses want to see pronounced SEO success, but gaining fast results is a constant battle in such a competitive marketplace. This creates a need for specialist website designers. As a result, website designers have trawled the internet for new and improved ways of speeding up search engine optimisation and as always are disappointed to find that there are limited, ‘White Hat Search’ engine (acceptable methods) techniques available to webmasters. However, this has now changed with the development of a new seven day plan for rapid and guaranteed improved search engine rankings (SERPs). Read, enjoy, learn and act today to achieve the results you require for your website. Any questions, feel free to contact our dedicated, expert team. 

Day 1 – Key Word Optimisation

Choose your key words wisely. This will be one of the most labour-intensive jobs you undergo creating your campaign. Unless you have a substantial budget available for SEO or a large amount of time, you are unlikely to compete with high volume search terms such as Apple, You Tube, Manchester United Football Club, Design, Newcastle Hotel etc. You need to be more specific to your business and aim for longer stem keywords e.g. Luxury Spa Hotel Brighton, New Apple IPod Nano Accessories or in Pipon Solutions. This way you have less sites competing against you for those converted search rankings (as it is a more niche phrase) and if customers do find your site after typing in the specific search term into Google, they are more likely to take action because you have provided them with exactly what they have searched for.


One of the best free tools for finding the best keywords is the Google Keyword Tool Selector. Once you have chosen your keywords select three (maximum) for each page of your site. Don’t use the same key words for each page on your website – use each page to target different key words and gain extra traffic through each page of your site ranking highly on different key words. The three key words or terms selected need to be implemented into your anchor text and page title.

Anchor text – this is the clickable part of a hyperlink e.g. Camden website designers. And the HTML code to make this link is Camden website designers. Search engines rate these highly so remember to use your main key words in your anchor texts and vary the wording slightly e.g. website design Camden, Camden website design, web design Camden, web designers Camden, Camden website development etc. Remember these are the same phrases you will use when you have a website place a link to you, post on forums or submit to directories. 

Page title will be displayed in the title bar of your browser when you visit different sites. Your title text is entered near the top of your HTML code e.g. Camden bespoke website designers - Pipon Solutions website design & development - Supporting Local Business . To optimise the title it should be short (100 characters maximum), consist of your main key words and not contain any unnecessary stop words such as and, or, the, this, etc. We can help you through this process, find out tomorrow how to optimise in our Day 2 special bulletin.