Let's Stay In & Rent A Movie... On Facebook

According to CNBC, Facebook users will soon be able to rent movies on the largest social networking site.

Currently Warner Bros is testing the possibilities of offering a purchase or rentals services to users through the public pages of selected movies on Facebook.

The testing service is only open in the US and was launched on this Tuesday, starting with Warner Bros successful movies, "Batman: the Dark Night".

A Facebook application is used to stream the movie and fans of the official movie page will be able to access the movie by clicking on the "watch" icon. The service will cost them either 30 Facebook credits, or $3 per movie. Renters will be able to watch the movie for up to 48 hours with unlimited replay capabilities.

Warner Bros's president, Thomas Gewecke, stated that "Making our films available through Facebook is a natural extension of our digital distribution efforts". The Movie company also stated that additional movies will be made available to rent or buy through Facebook in the coming months but it did not state which movie titles.

Pipon recognises this as a big change to both the movie industry and Facebook as the largest social networking sites enter the movie market.
This also could be the opening various opportunities to marketers, such as promotional deals which could be made to offer users free credits to use to rent or buy movies on the social network sites.