Five ways to ensure Quality Inbound Links

One of the fastest, most efficient ways to improve your search engine rankings is to build high-quality inbound links—links from other websites to your website. In fact, successful search engine optimisation (SEO) demands a focus on inbound link building, also called backlinking.

This is vital because Google (in addition to other search engines) evaluate scores of factors as they rank your site against the thousands of other agent sites online. Inbound links are among the most powerful determinants of where your site will show up in the list of results.

Also, building more relevant links to your website will bolster the chances of consumers (if your site is industry-specific) finding you as they naturally surf the web.

In essence, inbound links are other websites linking to yours. The best way to benefit from this is by acquiring links from relevant sites of high quality, which are popular and established with your industry. Once you’ve developed a high level of quality links your site will start to rank higher on search engines, page rank will rise thus subsequently traffic will increase.

Pipon will show you five FREE methods of promoting your site and establish quality inbound links:

Reciprocal Link Exchanges

·         The simplest way to get free inbound links.

·         FREE link to a site in exchange for a link from you.

·         Benefits both sites owners and is easily accomplished.

However, it is important to ensure the links come from relevant sites in terms of topics and your target audience, as links from non-related site are considered and regarded as low quality links.

One-Way Link Requests

·         Consider a higher quality link method than reciprocal link exchanges.

·         Getting FREE links from other websites without linking back.

·         Getting links from sites without asking because of a site’s unique and top quality content.

Directory Submission

·         Thousands of directories on the Internet with various websites categories.

·         FREE links and quick results to a site because directories are already fully indexed by search engines.

·         Some directories require a reciprocal link back to the directory, others do not.

Some directories are specific to a certain niche such as Finance, SMEs, real estate, or Florist while some target a specific geographic location, gender, or age group.

Article Submission

·         Numerous article websites online seeking unique content articles.

·         Personal signature at the bottom of the article with FREE link.

·         Help establish a site owner or blogger as a trusted and knowledgeable source in your industry.

·         Articles can become free content available to other websites who pick up your article and put it on their own related website. 

·         An article can be spread across the Internet leading back to your website as the originating source.

Press Releases

·         Press release websites allow news item with FREE links regarding a website or business.

·         Spreads across the internet somehow similar to the way article submissions do.

·         Benefit and suggested to larger websites and businesses more with a wider audience than personal or small businesses.

Many press release sites charge for posting an news article on their channel. 

Therefore, if you’re thinking of starting a blog or a site with a low/no budget use these pointers to get the ball rolling. It will help boost search engine rankings, brand recognition and ultimately traffic.

Facebook & Snaptu Bring Apps To Mobile Phones

It's been an exciting week for people that don't own a smartphone, as Facebook announced its latest acquisition, Snaptu, a start-up company that designed a technology to bring mobile apps on simpler "feature" phones. The company was founded in 2007 in Israel, is estimated to have been acquired by the giant social network for £43 million ($70 million).

Snaptu's technology will enable users to use web services such as Facebook, LinkedIn and Facebook on almost any phone. This will be available through a number of applications designed by the company, which are Java-based apps holding similar features to smartphone apps.

Facebook looked into similar companies to acquire and chose Snaptu because it's technology worked on over 2500 different mobile devices. The social network company with over 500 million users, approached Snaptu earlier this year to create a Facebook application, which the start-up company achieved by designing an app resembling the one on smartphones.

Snaptu explained their choice to be part of Facebook on their blog in stating: “We soon decided that working as part of the Facebook team offered the best opportunity to keep accelerating the pace of our product development...And joining Facebook means we can make an even bigger impact on the world.”

Pipon thinks that this is a very smart and soon to be lucrative move by Facebook. Although the rise in smartphone users has somehow quadruple since the device entered the market and also with latest technology such as 4G soon to be worldwide, there are still millions of people who prefer feature phone to smartphone but opt to this because of the apps, but now it seems they won't have to.

HAPPY BIRTHDAY TWITTER!!!

Five years ago today, a revolutionary method of communicating was delivered to the world and was named Twitter. The social media platform has possibly surpassed its founders' expectations and capabilities of its usability. Since its launch, the microblogging site has launched careers, reunited long-lost relatives, given users direct access to celebrity gossip and even to some extent brought some dictators down.

"just setting up my twttr" was the first tweet posted by Co-founder, Jack Dorsey, in 21/03/2006, which has been re-tweeted over 100,000 since then. Twitter now holds approximately 200 million users, who have been estimated to tweet over a billion tweets every week.

In celebration of Twitter's birthday, Dorsey has been tweeting about Twitter's historical moment in the last five years since it's launch & he's contribution to the social media site's reign. "5 yrs ago today, the eve of launching twttr to the company. Moving from @Biz, @florian and me, to all of our peers using it. Nervous. #twttr" tweeted by dorsey on Sunday.

Twitter is now regarded as a significant method of communication. It has a record of 6,939 tweets per second, and took 3 years, 2 months and a day to reach one billion tweets. The average number of tweet a day is currently 140 million.
Twitter was estimated, last month on the Wall Street Journal, to be worth £4 to £6 billion ($8 to $10 Billion).

Pipon would like to wish Twitter a HAPPY BIRTHDAY & to its founders a big thank you for bring such a useful tool to both internet users & businesses, and especially search marketing.

Skype displays Advert

Last week's blog post covering Skype, reported on the company's new advertising venture. Skype users were exposed to adverts from the likes of Groupon, Visa and Universal Pictures on the company's home page. This endeavour is an attempt by the company to create a new revenue stream.

Skype's chief marketing officer, Doug Bewsher, stated that the company ran some test ads on Rdio, "the all-you-can-stream, social, multi-platform music service" also owned by Skype.

Bewsher also reassured users on the company blog that these new ads will not be obtrusive and will be affecting their Skype experience. The ads will not be displayed based on users demography data, which is an addition to the option given to users to opt out from sharing such information.

This is the company's solution to maintain quality services and keeping some of its services such as Skype-to-Skype calls free. This could be a serious potential sources of income predicted by Fortune to accumulate more than £120 million ($200m) in annual revenues.
Pipon thinks that this is a great idea for both Skype and marketers utilising the site as an ad space. With more than 400 million people using Skype worldwide, marketers will get a large amount of ad exposure.

HAPPY BIRTHDAY GOOGLE APPS MARKETPLACE!!!

Google just posted an article announcing the first birthday of its apps marketplace, which was launched on 9/03/2010. The marketplace was created with 50 web apps integrated into Google Apps, and according to Google it was to make it "easier for organisation to customise web-based solution for their specific needs".

Harrison Shih, one of Google's Product Marketing team members informed on the blog that since Google apps marketplaces's launch a year ago, the platform has expanded further that it now "offers 300 apps accross 11 categories, including a new set of education apps.

We would recommend the platform here at Pipon, as we all utilise it, it does simplify the way we all communicate.

Do you use Google apps marketplace, tell us what you think?

Facebook & Skype Rumour Sparks Up Again

Pipon reported a while back the rumours surrounding Facebook and Skype's collaboration on integrating a video chat feature on the biggest social-networking site, however nothing developed further from the rumours.

Now it seems just as internet users were giving up hope on what could be a powerful feature on Facebook, Bloomberg sparked the rumours giving more life by reporting last week, “Facebook Inc., the world’s biggest social-networking company, is holding talks with Skype Technologies SA about offering Web video calls to its 500 million users, two people familiar with the discussions said.”

Although still referred to as a rumours, this venture would benefit both companies and the internet marketing world by increasing the numbers of users, thus increasing the numbers of audiences to promotional marketing tools.

Pipon will be sure to report on any further development, but we can state that no confirmation of an announcement nor the amount of money it will cost.

How do you think this new feature will affect both Facebook and Skype?