PPC Marketing: There Is A New Keyword Tool In Town

The latest update in Google's advertising application, 'AdWords', is the launched of a new keyword tool, which is a combination of their previous tools; 'Keyword Tool' and 'Search-based Keyword Tool'.
After proven successful, the two former versions can no longer be accessed by the user as Google has now taken the updated keyword tool out of its beta phase and launched it fully on AdWords and branded it 'The Keyword Tool'.

One of the latest benefits from this new update is that users can access the tool without signing in to their account, although Google recommends user to signing in. Additionally, the improvements also consist of the methods used by Google to calculate their Global Monthly Searches and Local Monthly Searches.
The changes was influenced by advertiser feedback; formerly they collected the traffic data from search partners' but now all statistics in the mentions columns will only be based on one search traffic, Google.com

The other Keyword Tool's benefits include:

* Flexible search options: Search by any combination of keywords, website/URL, and category (where available) and receive a single set of results.
* Easy Keyword Refinement: Filter results by word or keyword match type.
* Negative keywords: Easily add keyword ideas as negatives right from your keyword list. Just click on a keyword and use the drop-down menu to select and save your negative keyword.
* Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more.