SMM: Don't Be Put off by the woe of Social Media

A study reported that only 16% of internet users trust social networking, which is caused by the recent news surrounding social media and its breech of privacy. The study by Vision Critical also reported that the users' faith in forums and blogs are even lower.

Pipon believe that such stats could potentially shatter businesses with hope or plans to dabble in internet marketing but don't be put off, I'll give a few tips to better interact with social media users and create trusting relationship.
The main points to focus on to establish a trusting relationship with social media users are:
- Riposte
- Visibility
- Appreciation
Riposte

Have you ever enquired about an issue or seeking information from an organisation and ended up getting frustrated over the endurance of the response? Well if you haven’t then, you’re either holding an important role or you’re very lucky.
However, Riposte is about responding to your customer in timely manner because that it is the only way a user can judge an organisation’s dependability. Pipon advises its client to always respond to a customer as quickly as possible, even if it is just to advised on a more detailed follow up.

Visibility

The reason behind the Riposte is because, offline customers usually define an organisation by its employees’ professional mannerisms and idioms and because internet users cannot see who they addressing themselves to, they rely on a business’s accuracy and pace when responding. Employing this method of giving an organisation a representative is one of the advice, Pipon give to its clients.

Small businesses can upload pictures of their directors in their social media profiles, or blogs to allow customers to get a better picture of whom they are trading with. Medium or Large businesses can apply the same methods of uploading pictures of their teams working or in their past times.
This method allows internet users to know that they are various ways of contacting an organisation and make them feel comfortable to express their sentiments about your products or services.

Appreciation

Last but not least showing a sign of appreciation goes a long way. Simply sending a last message thanking internet users for their enquiry or complaint can establish a strong relationship thus creating loyal consumers.

Here at Pipon we understand, practice and encourage the use of these methods because we believe that social media is an essential tool in creating a strong and positive relationship with consumers.