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There's been a growth in barcode scanning, a component available in most mobile devices, in the US this year. The growth, up 700%, has been reported by a new consumer adoption survey sponsored by ScanBuy.
The reason behind this huge growth is presumably caused by the large amount of apps created, such as ShopSavvy, CheckPoints, RedLaser, ShopKick and many others.
The process of scanning a barcode, which consist of placing a compatible mobile devices over a barcode usually placed on a product in a retail environment or on an interactive advert, has grew effectively as a popular and accepted practice amongst a lot of consumers.
Apart from the irrefutable exceptional growth of barcode usage, the report also produced some intriguing stats. For instance, the practice of barcode scanning was higher solely in July this year in comparison to the whole of 2009.
Barcode Scanning is predicted to soon enter the mainstream of faster communicative practice amongst B2C. Once it evolves to more than just a concept to those advanced in the tech world.
The reason behind this huge growth is presumably caused by the large amount of apps created, such as ShopSavvy, CheckPoints, RedLaser, ShopKick and many others.
The process of scanning a barcode, which consist of placing a compatible mobile devices over a barcode usually placed on a product in a retail environment or on an interactive advert, has grew effectively as a popular and accepted practice amongst a lot of consumers.
Apart from the irrefutable exceptional growth of barcode usage, the report also produced some intriguing stats. For instance, the practice of barcode scanning was higher solely in July this year in comparison to the whole of 2009.
Barcode Scanning is predicted to soon enter the mainstream of faster communicative practice amongst B2C. Once it evolves to more than just a concept to those advanced in the tech world.
Amazon just recently launched their latest version of their iPhone app, which established a bridge between the offline and online sales world imminently. The app allows its user to scan compatible products in a retail environment with an iPhone using the barcode scanning system, and users can either purchase the items on Amazon using the app or add the items to their wish lists. This barcode scanning app benefits Amazon buy allowing them to engage with their consumers and potential customers, in both the real and virtual world.
Here, Pipon, we believe the practice of barcode scanning could be an essential method of engaging with in social media marketing. With the large demands of mobiles devices and the large increase of mobile users, businesses could potential benefits by using barcode to interact or attract consumers to their causes. For Instance, the survey reported that in Japan, businesses use barcode to engage with customer by promoting coupon.
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