SEM: Google Taking Over, Holding the Top Places

Chitika Research, the advertising network, reported in their recent study that Google holds the No.1 & No.2 spot in mobile devices as the most used search engine. This got to be a blow to Steve Jobs, who has been reported scrutinising Google’s products during Apple’s conferences.

The study declares Google as being the source of 97% of all iPhone search traffic, which was based on all searches made via the safari toolbar and the Google home page inclusive of the Google app.
Chitika’s conclusive analysis showing that Google holds the two top spots is based on their findings that users are utilising the Google home page on safari instead of the Apple application’s toolbar.

The second spot is reserved for Google App on the iPhone as the largest search engine. Yahoo is reported as falling behind at 2.25% behind Google. Bing, however, has been hard to distinguish because the app’s traffic cannot yet be identified.

Regardless, comparing the data gain from the ratings for Bing and Google apps in iTunes, it has been reported that Bing app’s traffic can fall between 1% and 4% and all of its traffic is estimated to only amount to half of Google’s.

With this type of stats, Pipon believes the importance of tackling mobile devices for internet marketing is higher than ever. The introduction of the latest devices further expands this communication tunnel.