Search Engine Marketing: Google TV – Official Site unveiled

Google TV has been anticipated since sparks started flying about its undeclared launched early last month.

The official site has now been launched, consisting of an overview of the platform and pictures illustrating the potentials of Google's latest invention.

This latest Google innovative feature gives television viewers the ability to surf the web inclusive of search and record programs. It also enables the viewers to watch TV and surf the web simultaneously due to an app gallery available on the TV screen. An inclusive feature also allows the use of a Smartphone as a remote control.

The new Google TV website conveys a lot of information regarding their product, from a list of their partners content to the available channels inclusive on the platform.

The content partners and providers consist of The New York Times and USA Today, Netflix, VEVO, Napster, blip.tv, and many more including Twitter and YouTube.

The channels featured include TNT, CNN, Cartoon Network and Adult Swim; NBC Universal including CNBC Real-Time; HBO with HBO GO; NBA has built NBA Game Time and many more.

Twitter pointed out that their application integrated on Google TV will be somehow similar to their current; easy navigable and holding most Twitter's features and functions.

Pipon Search believes this latest innovation creates a new medium platform allowing marketers to reach a larger audience for PPC campaign, however it holds a great deal of potential which has not been or cannot yet be established. Google has conveyed a related perception on the site; “The coolest thing about Google TV is that we don’t even know what the coolest thing about it will be.”

More details information can be found on Google TV sites.