PPC: Google Resurrected 'Simple Ad' To Lead Businesses

Simple Ads, a notion created to help small businesses to advertise easier on Google’s AdWords. The approach, which was conceived quite a few years ago, was never officially launched because Google was supposedly never satisfied with the end results of the product. The product was intended to help small businesses use AdWords faster and more efficient by automatically creating and managing their campaign for them without the need of a third party agency.

Although the project was put on hold, Google didn’t stop their attempts to support and assist small businesses. They created various ad products which focus heavily in supporting small businesses; such as Local Listing Ads and Tags.  

Those SMBs ad product won’t the only one targeted at small businesses anymore, as early this week Google resurrected their Simple Ads project and manage to complete, and launching under the enthusiastic name ‘Boost’.

It is presumably at a testing stage within certain markets, however its functions has been posted as automatically creating campaign for business focusing on a business’s sector and information in the listing. No bidding, No keyword research, all a business need to do is set a monthly budget and Google will take care of the rest, like decide on the keyword triggers.

The only requirement SMBs are expected to ensure is a Places page set up, which is essential for setting up ‘Boost’. Working to Google’s advantage this will forces businesses create a Places page.

Pipon believes 'Boost' could be a significant breakthrough for small businesses that cannot afford services provided by internet advertising agencies. However, Pipon also believe, in comparison to'Boost', internet marketing services take a more personalized approach to help establish a successful campaign. In addition, using an internet marketing agency like Pipon provides small businesses with the flexibility of targeting a wider audience using other internet advertising programs such as AdCentre, Twitter and Facebook.

It would also be interesting to observe Boost's performance in comparison to using AdWords manually and  how Google would market this ad product to SMBs. It is too early to determine if ‘Boost’ would affect the internet marketing industry, however by simplifying AdWords, renders the program more attractive to a wider audience.