SEM News: A Shift in the Google’s Structure, What Are They Up To?

‘Marissa Mayer’, if you deal in SEO or Internet Marketing, then that is a name you should be familiar with now, because I’ve only come to acknowledge her since starting this Internship.

The latest buzz in the industry is her new job position, moving from overview the search department to handling the ‘location and local services’ department within Google.
Some may consider this un-news worthy but they would be wrong, because Mayer was not only recognised as the first female vice president engineer for web search, but she also played a significant role in designing, developing and evolving Google’s search interface.
She was involved in the launch of 100s of features and products on Google.com especially the latest innovation by Google, ‘Google Instant’.

In retrospect, Mayer could be regarded as an asset and Google has made it clear in their recent statements: “Marissa has made an amazing contribution on search over the last decade, and we’re excited about her input in this new area in the decade ahead”.

However, here at Pipon, we can’t help by feel like this is just a mere step to an overall development within the company, and the location and local services are part of the whole operation.
Mayer’s move from one sector could be interpreted as a significant shift by Google.

This surely raised my anticipation and some questions about their future novelties; From Google Instant, Now Google TV & Automatic cars...one can’t help but wonder what’s next and also how would they benefits SEO, if any or possibly kill it?