Search Marketing Conference: Ad Tech - A New World

To those of you interested or planning to enter the world of internet marketing, let me give a little incentive of the world I have also just entered as an intern. Being fresh out of university, I've been interning here at Pipon Search Solutions Ltd, a leading internet marketing agency.

One of the places to go to understand and grasp the immenseness of this industry is to attend one of their conferences, such as Ad Tech which is the one I recently went to.

Ad tech is a yearly conference and it takes place in various cities around the world. It is filled with the biggest names in the industry (Google, Facebook, Microsoft), including marketing agencies. It is best described as "an interactive advertising and technology conference and exhibition. Worldwide shows blend keynote speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world" (Ad Tech)

Being there gave me a total picture of the industry, the conference was filled with novices to the industry, which consisted of business owners seeking new means of advertising their businesses, interns, students, and off-line marketers trying to enter the world of internet marketing.

There were also internet advertising professionals there, keeping up with the latest innovation in the industry, and some others were there to assess the competition and promote themselves. It is also a good place to Network and make new business connection.

The conference held various seminars/workshops covering significant points within internet marketing, such as SEO, SMM, PPC and many more. The keynote speakers consisted of famous names within the industry and other internet advertising professional giving their point of views and advice to the audience, consisting of newcomers and professionals.

All the seminars were rich and very enlightening, although crowded; you would have considered yourself lucky if there were a free seat. However that occurred only on certain seminars, especially the significant ones such as: Twitter for businesses, optimising Facebook ad accounts, the latest innovation in SEO....many more.

Additionally an ‘Ads Factory Tour’ by Google provided free-to-attend sessions, which looked “at how best to utilise Google’s advertising solutions” and there were also some free open and close Google surgeries for accounts holders who needed a little guidance on managing their AdWords account.

A lot of seminars provided a great deal of information about handling PPC accounts, for instance; the most talked about point seemed to be about Google AdWords highlighting some of the latest features for optimisation, such as ‘modified broad match’.

Most speakers mentioned the importance in using 'modified broad match' which is a new addition to the match type feature on AdWords, which “lets a user create keywords which have greater reach than phrase match, and more control than broad match”, evidently giving the user more power over their campaign.

So to all my fellow newcomers, I suggest you be prepared yourself for the next conference, go onto their website and note down the next one because it will further enlighten you on the pros and cons on the search marketing industry.