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This week the US & Canada witnessed the latest integration to the merger of Bing & Yahoo!. Their entire advertising search will now be powered by adCenter, meaning advertisers now have access to both of their services, which accumulates to 27.9% of all searches according to the last stats published by comScore.
Although both companies merged and now hold an integrated search advertising program, Bing and Yahoo! still continue to develop their own individual features to deliver better results and performances catering to their users.
For instance, Pipon recently posted news on Bing & Facebook Social affairs, consisting of socialising Bing search and excluding un-affecting Yahoo!.
In turn Yahoo! earlier this month made some significant changes to its interface, explaining its purpose as part of their continuous strategy to deliver unique user experience and to increase user interaction to help drive high quality traffic into the combined marketplace.
Although there are some negative speculations surrounding Yahoo! and Bing and also Google leading the market, Pipon can’t wait for the integration to be Global. The potential of using the combined marketplace would benefits advertisers and small businesses to reach wider audiences.
In addition, although still too early to tell as there are no indications of this, Yahoo! implementing Bing social search could benefits their overall goals to provide their clients with higher exposure and conversions. This could potentially raise their status and presences in the internet marketing industry.
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