Visa app...Innovative!

Visa recently released an app for the iPhone, which has been regarded as highly creative for the credit card company. The app, free and available on iTunes, offers a somewhat similar service to Foursquare and Groupon.  

The application gives users access to offers stored on the app from various retailers. The offers can be redeemed online or offline. The app, like Foursquare, consist of a location-based technology giving users access to a map and directions to the stores and businesses offering redeemable deals. 
Additionally the app also provides Visa cardholders location to the nearest ATMs.

When launched, the Visa had 50 chosen retailers offering deals to their account holders through the app. The chosen businesses participating are inclusive of New York & Company, Holiday Inn, Hard Rock Cafe, 24 Hr Fitness & many more.

The app also gives users the option to customise the offers available on the app to their preferences. The users would simply have to select as many categories as they like to personalise the deals offered. The line of options are inclusive of purchases such as entertainment, travel, food, clothing, accessories and other commercial goods.

Visa also adopted a marketing and promotional approach with the app to attract more consumers, by offering extra special offers additional to the offers available to users to their account holders with Visa signature cards.

Creating an app is now considered a marketing tool and companies have various options in terms of choosing an app's functions depending on the relevance to their business trade. 

Pipon Solutions advises clients when appropriate to consdier constructing and designing apps to engage and interact with their customers in and through different channels. The Visa app is an excellent example and very innovative app for the company, as it gives it more personality and dynamism.