Miso Partners With Oprah (OWN)

Miso, the TV Check In app created by  Bazaar Labs, has recently announced their partnership with the Oprah Winfrey Network. The app enables users to check in on the contents their watching to get in return rewards, points and badges. The partnership with the network will benefit its viewers by earning them exclusive badges, once they check in on one of the network's contents.

Miso have created an API to inspire production of mobile application and TV Site, TV manufacturer & set top box integration. OWN are not the only ones or the first to have shown interest in the TV check in company, Google and Hearst Interactive Media have also shown their interests. At the end of 2010, both organisations invested a total of $1.5m (£900,000).


The check in app market is become more competitive and guarantees a following trend in the new year. Apps are considered the new innovative method of marketing, therefore it would be advised by Pipon to consider dabbling in this market as we soon will be ourselves.