Thursday 9 December 2010

Google Acquired Widevine, For YouTube?

We previously wrote a post on Google's new approach to YouTube services and features. Well Google has recently made a acquisition to broaden their video platform and it is believe this could be also part of YouTube's reform.

The acquisition of Widevine was reported last week on the Google blog. The company provide an on-demand video service recognised for its multiplatform DRM and adaptive streaming technologies.

The company's specialties is providing protected and branded video through multiple channels.
Additionally, it procure digital rights management technology licenses to company protecting their content from piracy.

The beneficial aspect of the Widevine is that their one of technology consist of a adaptive streaming feature, which functions by detecting a users bandwidth and follow by adjusting the video to comply with it. Superbly, Widevine is designed for mobile devices, and also works on desktops.

Pipon Solutions concur with buzz surrounding the industry, refering to Google's attempt to start providing premium content on their YouTube platform. This would be a direct competitive approach to Hulu, which already provide premium content. Premium content would provide YouTube with a better revenue stream in addition to their advertising based revenue.

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