Miso Partners With Oprah (OWN)

Miso, the TV Check In app created by  Bazaar Labs, has recently announced their partnership with the Oprah Winfrey Network. The app enables users to check in on the contents their watching to get in return rewards, points and badges. The partnership with the network will benefit its viewers by earning them exclusive badges, once they check in on one of the network's contents.

Miso have created an API to inspire production of mobile application and TV Site, TV manufacturer & set top box integration. OWN are not the only ones or the first to have shown interest in the TV check in company, Google and Hearst Interactive Media have also shown their interests. At the end of 2010, both organisations invested a total of $1.5m (£900,000).


The check in app market is become more competitive and guarantees a following trend in the new year. Apps are considered the new innovative method of marketing, therefore it would be advised by Pipon to consider dabbling in this market as we soon will be ourselves.

Visa app...Innovative!

Visa recently released an app for the iPhone, which has been regarded as highly creative for the credit card company. The app, free and available on iTunes, offers a somewhat similar service to Foursquare and Groupon.  

The application gives users access to offers stored on the app from various retailers. The offers can be redeemed online or offline. The app, like Foursquare, consist of a location-based technology giving users access to a map and directions to the stores and businesses offering redeemable deals. 
Additionally the app also provides Visa cardholders location to the nearest ATMs.

When launched, the Visa had 50 chosen retailers offering deals to their account holders through the app. The chosen businesses participating are inclusive of New York & Company, Holiday Inn, Hard Rock Cafe, 24 Hr Fitness & many more.

The app also gives users the option to customise the offers available on the app to their preferences. The users would simply have to select as many categories as they like to personalise the deals offered. The line of options are inclusive of purchases such as entertainment, travel, food, clothing, accessories and other commercial goods.

Visa also adopted a marketing and promotional approach with the app to attract more consumers, by offering extra special offers additional to the offers available to users to their account holders with Visa signature cards.

Creating an app is now considered a marketing tool and companies have various options in terms of choosing an app's functions depending on the relevance to their business trade. 

Pipon Solutions advises clients when appropriate to consdier constructing and designing apps to engage and interact with their customers in and through different channels. The Visa app is an excellent example and very innovative app for the company, as it gives it more personality and dynamism.