Twitter Finds Its Melody With Ping

Social network being the most lucrative and beneficial channel of communication currently has attracted a lot of attention and innovative platform from big such as Microsoft, Google and recently…Apple.

Although it is not a surprising move from the multi-billion organization, Apple has successfully established a social network for music called Ping. Like other social network, user can interact with friends, ‘Stay up to date on who, what, when, and where’. However, Ping differs from other social network by focusing heavily on music. User can follow their favourite artists, on ‘what their favourite artists are playing — and when and where they’re playing it’ Apple explains further on the site by stating that you can ‘set your inner groupie free by following your favourite artists on Ping’

Following the trends of social networks platforms, Ping also joined with Twitter to launch a cross-platform integration. This allows users to access their twitter accounts and directly share their activities on Ping as ‘tweets’.
This makes Apple the new additional company to enter the growing list of brands’ alliance within the internet marketing industry. The list consists of Microsoft’s Bing, Yahoo, Facebook, & Twitter.

The latest Twitter alliance with Apple means that the Twitter will now be able to place iTunes song previews on their site, inclusive of supporting song purchases and downloads via tweets. The features are accessible to only users residing in countries where iTunes is available.

The Ping features will be set on by defaults; however, users have the options to disable the twitter features from Apple’s social network platform. Once Ping users are connected to their Twitter accounts, they will automatically share Ping posts, likes and reviews on Twitter.

Twitter’s communication team explains the reason behind this collaboration as an approach in making twitterer’s experience richer, following Twitter’s new version that gives users the ability to access photos and videos on the platform.

 “Last month, we launched a new version of Twitter that gives users the ability to see embedded photos and videos directly through the details pane. Adding the ability to listen to music previews makes that experience even richer,” says Carolyn Penner of Twitter’s communication team.

This benefits both platforms by increasing their user’s interaction more intensely. Ping users can connect and find their followers, which amplifies the social network status. Twitter uses are rendered significant in the growth on the Apple’s social network.

Interestingly, Ping could potentially expand its growth with the social media industry once affiliated with other social network such as Facebook; however, these two companies are intertwined over a dispute which has not yet been resolved. Therefore, Ping users are only limited to twitter until matters are resolved.

Some of us at Pipon Search Solutions think that this collaboration, including all similar others, are a very good to establish strong platform interaction and better user engagement. In the social marketing sense, this alliance would be beneficial to those in the music industry, such as artists, producers and music labels etc.

However, this could also be potentially valuable to companies dealing in music trading, HMV, Amazon, and other retail store such as Asda, Tesco, and Sainsbury in the UK. 
In utilizing this cross-platform as a social marketing tool to they can engage with users to create a presence in the industry and additionally acquire data and information on the latest musical trends.