Google Wants To Take YouTube to the Movies

YouTube has had its share of blows with the industry this month in reference to their advertising performance. Hulu, an alternative video platform to YouTube, reported a 1 billion ad impressions this month; however both Google & YouTube have only reported 170 million ad impressions.

Some explanations surrounding the differences suggest that Hulu is leading because of its longer contents, which YouTube do not hold and is recognised for its shorter content.

This could be the reason for Google’s latest acquisition inquest for its video platform. As it turns out, Google is trying to acquire Miramax, the film studio behind some of the greatest films in cinema history; such as Pulp Fiction (1994), Trainspotting (1996), City of God (2002) and many more. The movie company has been reported to hold more than 700 films in its archives.

Google plans to utilise this acquisition as strategic plans to reform their YouTube platform with longer form contents. These plans could potentially produce lucrative results; it would attract more users to their platform and could even revolutionise the way we pay for movie, depending on Google’s plan that is.

However, Google is not the only ones after Miramax and its 700 films; Netflix is also interested in the movie company’s library for the same intention as Google’s. 
Although it could be argued that this strategic plans is originally Netflix, as Google hired Robert Kyncl, a former Netflix employer, as its VP of Content Partnerships in September to establish TV & movie rights deals similar to this.

Google refused to comment on the acquisition rumour by stating: "We're always talking to the studios about different things and Disney remains a valuable YouTube partner…Outside of that, we don't comment on rumour or speculation” says a spokesman.

Here at Pipon Search Solutions, we think this could cause a severe potential change in the way users and the industry utilises Google’s YouTube platform. 
Although it is too early to speculate, it can be said that this approach could surely alter a lot of things in both the internet and movie industry.