Translating Analytics Gibberish

Web Analytics is the method use to collect, measure, analyse and conclude a report on internet data to purposely understand and/or optimize web usage. It can also be significant tool for business and market research. A web analytics report can be full of data, which can have less than no meaning to a non-techy individual.

Avinash Kaushik, co-founder of Market Motive Inc & Analytics "Evangelist" for Google was recently interviewed after the SES conference in Hong Kong, where he was one of the opening keynote presenters, he was interviewed about his method of "communicating analytics in more meaningful ways", which Kaushik responded by using the word "Puking" to explain the way analysts recite the acquired data from Google or Yahoo analytics to their clients or management.

Although perceivable as a little unorthodox, Avinash explains that it is important for SEO, SEM marketers or web analysts to change the way they present their web analytics data to their consumers to help them understand the data in a simpler way, by stating "We have to take some of the dryness and connect it to real life when we present data"

Throughout the interview, he mentions various terms he has used to present his reports to simplify the conventional "proliferation of info graphics" by using terms such as "one night stand" to describe the data from a campaign which received "no revisit of loyalty".

The Interview can be seen on YouTube.

Here at Pipon Search Solutions, Web analytics reports are presented in a simplified manner to make it comprehensible to anyone, because we believe that it is important for a client to understand the data, which enables them to obtain the right information they need to pursuit their goals.