The reason behind the domain acquisition was due to Facebook's latest messaging system, which allows users to send SMS, messages, chat and email from one source using the Facebook.com domains. So Facebook wanted to switch all their internal email system from Facebook.com to fb.com.
The domains acquisition has been reported to be 42.5 times more than what Facebook paid for Facebook.com, which was acquired at $200,000.
Here at Pipon, we support domains investment and with various new companies entering the internet market we think this is a good time to look into that.
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