Google's helps advertisers speed up their load times

Google has released an experimental test in an effort to help site owners optimise their site's speed. The tool, from the Google labs playground, provides users with suggestions on how to improve a site by analysing its speed. Although there are many similar tools, Page Speed Online can also assist search marketers and site owners with improving their mobile site's performance.  

Straightforward to use, the tool merely requires a user to type in a site which then generates a list of suggestions on ways to improve its speed. Google categorises ranks on the suggestions as either High, Medium or Low to make it easier for users to determines the most important suggestions. The suggestions provided by Google regarding a desktop site's speed differs from recommendations on how to improve a mobile site's speed.

In addition, page speed online scores a site out of 100 and additionally highlights the rules a user is already following on a site. 

Pipon thinks this is a great tool for webmasters of all levels and for online businesses, especially since around a year ago Google explained on a blog post the introduction and significance of a site's speed in a web search ranking, "You may have heard that here at Google we're obsessed with speed, in our products and on the web. As part of that effort, today we're including a new signal in our search ranking algorithms: site speed."

What do you think of page speed online?