New Ad Format For Google Mobile Ads

Google have recently announced that they have launched a new mobile ad format allowing advertisers to serve relevant local ads to mobile users while they are browsing the mobile web or using their favourite apps.

This will be taking place on the mobile display network in the form of a banner text ad that is expandable, showing the business location on a Google map as well as the ad creative, click-to-call phone number and options to get directions. And the best part is that advertisers will still only pay when a user clicks-to-call or clicks on the URL but NOT when a user clicks for directions or for the map expansion.

In order to take advantage of this new feature a location extension must be added to the mobile ad.

This is a great feature for businesses that rely on local custom and walk in business. It will help their ads stand out on the mobile display network and ensure that they see a greater ROI from their mobile PPC campaigns.