The 3 most effective ways to use Google Search results for Keyword Research

Keyword Density was THE thing for SEO experts in the earlier days. After the algorithms have improved people have moved away from keyword density and put their efforts on keyword diversity.

The google search results give you hint of keywords and phrases. Before you click the search button you can see:

- Related phrases or keywords people are searching for

- Related phrases or keywords competitors are optimising their sites for

- Related phrases or keywords Google is focusing

1. Google Suggest

When you type in your search queries in the google search engine, google suggest automatically gives you a list of other keywords that people are searching for.

Google thinks that they are relevant, and some people who see the suggestions will search for what is being suggested. 

These are likely good keywords to include in your page title or in your content.

2. Related Searches

At the bottom of the search results Google displays related search queries

3. Wonder Wheel

On the search engine results page, there is selection to "show options". In there the wonder wheel option allows you to visually click through keyword variations and you can go see more options as you click it.

The left side rail has another option "Related Searches" which lists additional keywords.

The above features are available on major search engines like Yahoo and Bing. The reason the search engines give this option to the users are 

- Due to few matching pages

- If people are searching more on the keywords, that makes it much easier for advertisers to get in bidding wars on the most important keywords.