Real Time Results

Users paying attention to real time search results?

OneUpWeb – an online marketing firm conducted a study regarding the impact of real time data into search results.

The study, that was conducted in February, was sought to answer the following questions

1. Does an internet user recognise and understand real time results?

2. Are the users finding and clicking on the real time results?

3. What are the users opinion about the real time results ?

Eye tracking Study

The results were very interesting.

1. 73% had never heard of real-time results before participating this study

2. The majority of the participants surveyed were indifferent to the real-time results

3. Only a quarter of the consumers cared for the real-time results.

In a nutshell this enormous hype about involving the real time search results… the internet users don’t understand what the fuss is all about…