Going Green at Google

Search engine giant Google has created a subsidiary called “Google Energy”, which is looking to buy and sell electricity in the US market. Google is currently waiting for a reply from the FERC (Federal Energy Regulated Commission).

In 2007 Google started investing in renewable energy. “Power Meter” is a free software launched by Google that monitors and tracks electricity consumption for individuals and business organisations. This software, which the company believes, has great potential in reduction of carbon emissions.The company aims to have an emission free operations and take steps towards going green and prevent global warming which would be possible by reduction of greenhouse gases.

In particular, Google will be investing in solar-thermal technology, wind power, and geothermal systems. Its target is to fall below the price of coal power generation.